About Nanocrowd
The Movie Search Engine
At Nanocrowd, we wanted to create a powerful, yet simple way to search for movies to watch. There are already lots of good sites where you can comment on movies or get data about movies. In fact, we have a list of many of them here.
To create our search engine, we started by asking two questions:
- With all the reviews and viewer commentary and information about movies, why is it so hard to get a sense of what movies I’ll enjoy?
- When I go to movie sites to find a movie, why don’t their recommendations work for me?
We decided to put those two things together and use movie commentary to recommend movies people would like.
Our approach is new and different. We developed a new technology we call Reaction Mapping™ to interpret the comments people write about movies. With Reaction Mapping, we can analyze the millions of viewer comments from all over the Web to gain exciting insights into what movies are really about and what people think of them. Based on those insights, we find movies that you’d like to watch.
So, have fun, find movies, and let us know what you think. You can read more about us and send comments on our blog. Tell your friends so they can tell their friends, and so on, and so on.
Reaction Mapping™
To help consumers find movies, Nanocrowd developed Reaction Mapping – a revolutionary new technology that captures the insights and reactions contained in the millions of movie viewers’ comments on the Web, exposing the reasons why viewers liked a movie.
Understanding why movie viewers liked a movie is critical to providing accurate recommendations. Reaction Mapping uses mathematical modeling to analyze and summarize the complex emotions found in movie viewers’ comments and makes sense of the varied reactions individuals have to a particular movie.
