At Nanocrowd, we know WHY people like things.
We're a team of designers, developers, and technologists who love watching movies. Before starting Nanocrowd, every time we went to find a movie to watch, the list of movies suggested on popular websites didn’t seem to make much sense, and we wondered why. Our conclusion was simple: finding movies people would enjoy watching requires knowing WHY people like things. Understanding why is crucial, because movies evoke a variety of feelings and emotions that are complex and that can’t be captured by ratings or rental histories.
Knowing that you like the movie The Godfather just isn't enough. To suggest the right movies for you, we need to know why you liked the Godfather -- was it because it was a gangster story or because it was a gripping morality tale? Without knowing which of these captures you, it just isn't possible to suggest the right movies. So, we set to work developing a powerful and fun new way to find movies you'll enjoy watching.
Give it a try! Use this site to find movies you’ll enjoy watching, or if you have an iPad, download our application for your iPad (sorry no app for iPhones yet).
Every movie you find in Nanocrowd’s iPad movie search application is available to watch instantly. Nanocrowd delivers personalized movie channels directly to you, eliminating the hassle of trying to locate which movies are available for instant viewing online and from which sites. Nanocrowd currently sources movies from Netflix, YouTube, and Internet Archive with more sites planned.
Our Technology -- Reaction Mapping®
To understand why people like things, we developed Reaction Mapping – a revolutionary new technology that captures the insights and reactions contained in the millions of movie viewers’ comments on the Web. With Reaction mapping, we know the reasons why viewers liked movies and can tell you which movies you’ll enjoy watching. Reaction Mapping uses mathematical models to analyze and summarize the complex emotions found in movie viewers’ comments and make sense of the varied reactions individuals have to a particular movie. For more information on how Reaction Mapping works see our blog post.